Privacy Policy
Last Updated: September 29, 2026
DarkSwell (“DarkSwell,” “we,” “us,” or “our”) respects your privacy and believes businesses should be clear about what happens to the information people provide to them.
This Privacy Policy explains how DarkSwell collects, uses, discloses, and protects information when you visit darkswell.co, use our tools or applications, including the DarkSwell Funnel Analyzer, contact us, engage our services, or otherwise interact with us.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
The information we collect depends on how you interact with DarkSwell.
Information You Provide to Us
We may collect information that you voluntarily provide, including:
Name
Email address
Phone number
Company or business name
Job title or role
Website URL
Information submitted through contact or inquiry forms
Information you provide while using the Funnel Analyzer or other DarkSwell tools
Communications you send to us
Information provided during consultations or as part of a client relationship
Information submitted through DarkSwell’s contact form is sent directly to DarkSwell for the purpose of responding to your inquiry and managing potential or existing business relationships. DarkSwell does not operate the contact form as a lead-generation service that distributes or sells inquiries to unrelated businesses.
Please do not submit sensitive personal information through our website or forms unless we specifically request it and it is necessary for the service being provided.
Information Collected Automatically
When you visit our website or interact with our digital services, certain information may be collected automatically.
This may include:
IP address
Browser and device information
Operating system
Referring website or traffic source
Pages viewed
Links, buttons, or other website elements interacted with
Time spent on pages
Approximate geographic information derived from an IP address
Date and time of visits
Website navigation and interaction data
Advertising and campaign attribution information
Cookie, pixel, and similar technology identifiers
Conversion events
We use technologies including Google Tag Manager and may use analytics and advertising technologies provided by Google, Meta, and other service providers to collect or process this information.
2. How We Use Information
We may use information we collect to:
Operate, maintain, and improve the DarkSwell website
Provide and improve DarkSwell tools and applications
Provide the Funnel Analyzer and generate results based on information submitted to it
Respond to inquiries and requests
Communicate with prospective and existing clients
Provide consulting, analytics, marketing, sales, customer-experience, and related services
Understand how visitors discover and use our website
Measure website engagement and conversion behavior
Attribute website activity to marketing sources and campaigns
Measure advertising effectiveness
Create or measure advertising audiences where permitted
Improve website functionality and user experience
Diagnose technical problems
Protect our website, systems, users, and business from fraud, abuse, or security threats
Maintain business and administrative records
Comply with legal obligations
Establish, exercise, or defend legal claims
We may also use aggregated or de-identified information for analytics, research, benchmarking, service improvement, and other business purposes where that information cannot reasonably be used to identify an individual.
3. The DarkSwell Funnel Analyzer and Other Tools
DarkSwell may provide interactive tools, assessments, applications, calculators, or analyzers through our website.
When you use these tools, we may process information that you voluntarily enter along with technical information necessary to operate, secure, measure, and improve the tool.
Information produced by the Funnel Analyzer is intended to provide general business and marketing insights. It should not be interpreted as a guarantee of business performance, revenue, conversion rates, or other results.
Where a tool allows information to be stored locally on your device, certain information may remain within your browser or device rather than being transmitted to DarkSwell. Other functionality may require information to be transmitted to our servers or service providers.
The specific information processed may change as we improve or expand these tools. Material changes to our data practices will be reflected in this Privacy Policy.
4. Cookies, Tags, Pixels, and Tracking Technologies
DarkSwell uses or may use cookies, tags, pixels, scripts, local storage, and similar technologies to operate the website, understand how it is used, and measure marketing performance.
DarkSwell uses Google Tag Manager (GTM) to manage and deploy certain measurement and tracking technologies on the website. GTM may facilitate the operation of analytics tags, advertising pixels, conversion tracking, and other measurement technologies.
We also use or may use technologies provided by Google and Meta, including advertising pixels and conversion-tracking technologies.
These technologies can help us:
Understand website traffic and visitor behavior
Determine how visitors discover DarkSwell
Measure engagement with pages and website elements
Measure completed actions and conversions
Attribute conversions to marketing campaigns
Evaluate advertising effectiveness
Build or measure advertising audiences where permitted
Improve website functionality and conversion performance
Detect technical or security issues
When these technologies operate, third-party providers such as Google or Meta may receive information about your device and interaction with the DarkSwell website. Depending on the technology and configuration, this can include identifiers, IP address, browser or device information, pages visited, interactions, referring information, and conversion events.
Those companies may process information according to their own privacy policies and applicable agreements with DarkSwell.
5. Advertising and Measurement
DarkSwell may advertise its services through third-party platforms, including Google and Meta.
Advertising and measurement technologies on our website may allow those platforms to determine that a browser or device visited DarkSwell, interacted with certain content, or completed a particular action.
We may use this information to measure advertising effectiveness, understand campaign performance, improve marketing, create audiences, or show advertising to people who previously interacted with DarkSwell where permitted by applicable law.
We do not receive access to all of the personal information that an advertising platform may independently maintain about its users.
You may have options to control personalized advertising through your browser, device, cookie controls, or the privacy and advertising settings offered by the applicable advertising platform.
6. Analytics and Service Providers
DarkSwell uses third-party providers to operate, measure, secure, and improve our website and business.
These may include:
Website hosting and content-management providers
Google Tag Manager and related Google services
Google advertising and measurement services
Meta advertising and measurement services
Analytics providers
Email and communications providers
Cloud-storage and infrastructure providers
Security providers
Business software providers
Payment or invoicing providers
Professional advisers
These providers may process information on our behalf or, in some circumstances, for purposes described in their own privacy policies.
DarkSwell does not control the privacy practices of independent third-party websites or services.
7. Client Data
DarkSwell provides analytics, marketing, revenue, customer-experience, sales, and related consulting services to businesses.
As part of those services, clients may provide DarkSwell with access to business systems or data, which could include information relating to their customers, prospects, website visitors, employees, or other individuals.
When DarkSwell processes personal information on behalf of a client, the client generally determines why and how that information is processed, and DarkSwell processes it for purposes of providing the contracted services.
Depending on the engagement, this may include data contained within:
Analytics platforms
Customer relationship management systems
Advertising platforms
Website platforms
Sales systems
Lead-management systems
Customer-experience systems
Marketing platforms
Reporting or business-intelligence systems
DarkSwell uses client-provided information only as reasonably necessary to perform the applicable services, comply with contractual obligations, protect our legal rights, or comply with applicable law.
Individuals with questions about information originally collected by a DarkSwell client should generally contact that business directly.
8. How We Disclose Information
DarkSwell may disclose information to service providers and technology partners when reasonably necessary to operate our website, measure its performance, advertise our services, or provide our services.
This can include disclosures to providers involved in hosting, analytics, advertising measurement, communications, security, software, infrastructure, and professional services.
We may also disclose information:
At your direction or with your consent
To comply with applicable laws, regulations, court orders, subpoenas, or legal processes
To investigate or prevent fraud, abuse, security incidents, or illegal activity
To protect the rights, property, or safety of DarkSwell, our clients, users, or others
In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction
DarkSwell does not sell contact-form inquiries to lead brokers or unrelated businesses.
9. Sale, Sharing, and Targeted Advertising
Privacy laws in some jurisdictions define terms such as “sale,” “sharing,” or “targeted advertising” broadly.
Certain uses of advertising pixels, cookies, identifiers, and similar technologies can potentially fall within these definitions even when personal information is not exchanged directly for money.
Because DarkSwell uses advertising and measurement technologies, including technologies provided by Google and Meta, certain data processing activities may be considered “sharing,” “targeted advertising,” or a “sale” under an applicable privacy law.
Where required, DarkSwell will provide applicable privacy choices or opt-out mechanisms.
10. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, providing services, maintaining business records, complying with legal obligations, resolving disputes, enforcing agreements, and protecting our business.
Retention periods vary depending on the type of information, why it was collected, contractual obligations, legal requirements, and operational needs.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.
11. Data Security
DarkSwell uses reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, internet transmission, database, or information system can be guaranteed to be completely secure. You should use appropriate care when transmitting information online and avoid sending highly sensitive information through ordinary website forms or email unless necessary.
12. Your Privacy Choices and Rights
Depending on where you live and applicable law, you may have rights regarding your personal information.
These may include the right to:
Request access to certain personal information
Request correction of inaccurate personal information
Request deletion of certain personal information
Request information about how certain personal information is used or disclosed
Obtain a copy of certain information
Opt out of certain sales or sharing of personal information
Opt out of certain targeted advertising
Withdraw consent where processing is based on consent
Appeal certain decisions regarding privacy requests
Exercise applicable privacy rights without unlawful discrimination
Not every right applies in every jurisdiction or circumstance.
We may need to verify your identity before completing certain requests and may decline or limit requests where permitted or required by law.
You may submit a privacy request using the contact information provided below.
13. Browser and Advertising Privacy Controls
You may be able to control certain tracking technologies through:
DarkSwell’s cookie or consent controls, when available
Your browser’s cookie and privacy settings
Your device’s privacy settings
Google advertising privacy controls
Meta advertising privacy controls
Other advertising-industry opt-out mechanisms
Some website functionality may be affected when cookies or related technologies are disabled.
Where applicable law requires DarkSwell to recognize a supported browser-based opt-out preference signal, we will process that signal as required.
14. California and Other U.S. State Privacy Rights
Residents of California and certain other U.S. states may have additional privacy rights under state consumer privacy laws where those laws apply to DarkSwell.
Depending on the applicable law and circumstances, these rights can include requests to know, access, correct, or delete personal information and rights to opt out of certain sales, sharing, profiling, or targeted advertising.
DarkSwell will honor applicable privacy rights when required by law.
15. Children’s Privacy
DarkSwell’s website and services are intended for businesses and adults and are not directed toward children.
We do not knowingly collect personal information from children under 13 through services directed to them.
If you believe a child has provided personal information to DarkSwell inappropriately, please contact us so we can investigate and take appropriate action.
16. Email and Marketing Communications
If you choose to receive marketing communications from DarkSwell, you may unsubscribe using the unsubscribe mechanism included in those communications or by contacting us.
We may still send non-promotional communications when necessary, including communications relating to an inquiry, existing client relationship, transaction, security matter, or legal obligation.
17. External Links
Our website may contain links to websites or services operated by third parties.
DarkSwell is not responsible for the content, security, or privacy practices of third-party websites. Visiting an external website is subject to that website’s own terms and privacy practices.
18. International Visitors
DarkSwell is based in the United States.
If you access our website from outside the United States, information you provide may be processed or stored in the United States or other countries where DarkSwell or its service providers operate.
Privacy and data-protection laws in those jurisdictions may differ from the laws where you live.
19. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, technology, business practices, or legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this policy.
If changes materially affect how we process personal information, we may provide additional notice when appropriate or required by law.
We encourage you to review this Privacy Policy periodically.
20. Contact Us
If you have questions about this Privacy Policy, DarkSwell’s privacy practices, or would like to submit a privacy request, contact us through:
DarkSwell
Website: darkswell.co
Contact: darkswell.co/contact-us/
Dark data. Clear revenue.