DARKSWELL / FUNNEL ANALYZER v3.3
See where revenue may be leaking from your funnel.
Connect marketing spend, traffic, leads, sales, and revenue in one view. The goal is not another marketing score. It is to see where the business may be losing leverage.
01 / INPUTS
Your monthly funnel
Use an average month. Estimates are fine. This reveals the shape of the funnel; it does not replace a full analysis.
02 / CONNECTED VIEW
Your funnel will appear here.
DarkSwell connects acquisition, conversion, sales, and revenue instead of evaluating them as isolated metrics.
Spend$—$— / visitor
→
Traffic——% → lead
→
Leads——% → sale
→
Sales—$— acquisition cost
REVENUE OUTCOME$— – $—Monthly revenue range
EST. REVENUE / SALE$—Estimated average
YOUR ANALYSIS ALSO CONNECTS
Visitor → Lead
Lead → Sale
Cost / Lead
Customer Acquisition
Growth Requirements
Marketing Spend vs. Revenue
Lead → Sale
Cost / Lead
Customer Acquisition
Growth Requirements
Marketing Spend vs. Revenue
02 / INITIAL READ
Your connected funnel
Spend
→
Traffic
→
Leads
→
Sales
REVENUE OUTCOME
EST. REVENUE / SALE
VISIBLE SIGNAL
REVENUE PRESSURE SIMULATOR
Move the visible constraint.
Leads
→
→
Sales
→
→
Illustrative monthly revenue
WHAT CHANGES
This is a sensitivity scenario, not a forecast. It holds the rest of the funnel constant to show the downstream effect of moving one visible lever.
WHAT THIS GROWTH WOULD REQUIRE
What this growth would require
See the monthly sales, lead volume, website traffic, and estimated marketing investment associated with this growth scenario.
TARGET SALES
customers / month
customers / month
LEADS NEEDED
per month
per month
WEBSITE VISITORS NEEDED
per month
per month
ESTIMATED MARKETING SPEND NEEDED
per month
per month
CURRENT VS. NEEDED
CURRENT LEADS
ADDITIONAL LEADS NEEDED
CURRENT WEBSITE VISITORS
ADDITIONAL VISITORS NEEDED
CURRENT MARKETING SPEND
ADDITIONAL MARKETING SPEND NEEDED
MARKETING SPEND VS. REVENUE
How much marketing investment supports the revenue shown in this scenario
MARKETING SPEND
REVENUE MIDPOINT
REVENUE GENERATED PER $1 OF MARKETING SPEND
This is a revenue-to-marketing-spend ratio, not profit ROI. Profitability depends on margin, fulfillment costs, overhead, and other business expenses.
WHAT THIS MEANS
Illustrative planning view based on the funnel information entered above.
GO DEEPER
Want to go deeper?
Share your details to open the deeper analysis: KPI cards, the connected funnel map, the primary visible constraint, and an opportunity scenario.
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DARKSWELL / REVENUE SYSTEM SNAPSHOT
Your funnel dashboard
BASED ON YOUR INPUTS
CONNECTED FUNNEL
How demand becomes revenue
MONTHLY
Marketing spend
→
Traffic
→
Leads
→
Sales
REVENUE OUTCOME
Monthly revenue range
Monthly revenue range
EST. REVENUE / SALE
Based on midpoint revenue
Based on midpoint revenue
WHAT THIS TELLS US
INVESTIGATE NEXT
OPPORTUNITY SCENARIO
A modest improvement without increasing ad spend
Current monthly sales
Illustrative sales
Additional revenue / month
6-month opportunity
Illustrative only. This is not a forecast or guarantee and does not account for channel mix, lead quality, margins, seasonality, capacity, attribution, pricing, or operational constraints.
Directional analysis based solely on user-entered data. Validate source data before making financial, staffing, or advertising decisions.