DARKSWELL / REVENUE DEEP DIVE
YOU HAVE THE DATA.
WHAT’S IT HIDING?
Your marketing reports tell one story. Your sales numbers tell another. And somewhere between the two, revenue opportunities are getting overlooked.
The Revenue Deep Dive connects your marketing, website, sales, CRM, and customer data to uncover what’s working, what’s costing you money, and where your next growth opportunities could be hiding.
THE PROBLEM
MORE TRAFFIC WON’T
FIX EVERYTHING.
You could be generating plenty of leads and still losing sales. Your marketing might be performing while your follow-up process struggles. And your next revenue opportunity might have nothing to do with acquiring another customer.
The problem isn’t always a lack of growth. Sometimes it’s not knowing which parts of your business are holding the others back.
Not just the marketing.
REAL BUSINESS. REAL RESULTS.
SAME TRAFFIC.
MORE REVENUE.
One established B2C business. Approximately $18 million in annual revenue. One department with an underperforming conversion path.
By connecting website behavior with marketing and sales data, we identified an opportunity that didn’t require additional advertising. Changes to the sales page and lead form produced measurable improvements.
IN THE FIRST MONTH
ADVERTISING SPEND
MONTHLY REVENUE
Monthly revenue estimate based on approximately four additional closes at an average customer value of $3,500. Maintaining that improvement for 12 months would represent approximately $168,000 in annualized additional revenue. This is an annualized estimate, not a verified full-year revenue result.
THE FULL REVENUE SYSTEM
ACQUIRE.
CONVERT.
KEEP.
Your customer journey doesn’t end when somebody fills out a form. And your revenue opportunities don’t end when somebody makes a purchase.
ACQUIRE
Are you attracting valuable customers or just generating expensive activity?
We examine how customers discover your business, where marketing dollars are going, and how acquisition performance connects to actual sales.
CONVERT
What happens between somebody showing interest and becoming a paying customer?
We investigate website performance, customer behavior, sales activity, CRM processes, and friction that may be costing you business.
KEEP
How much revenue is sitting inside the customers and opportunities you already have?
We examine retention, repeat business, reactivation, and opportunities to generate more value from existing customer relationships.
WHAT YOU GET
LESS REPORTING.
BETTER DECISIONS.
You don’t need another dashboard showing you numbers you already have. You need to understand what those numbers mean for your business.
The Revenue Deep Dive brings your existing information together to uncover performance gaps, measurement problems, missed opportunities, and the relationships between them.
WHO IT’S FOR / INVESTMENT
BUILT FOR BUSINESSES
WITH SOMETHING TO UNCOVER.
The Revenue Deep Dive is designed for established B2C businesses generating $5 million to $20 million in annual revenue.
You’re investing in marketing, handling leads, making sales, and collecting data. But your systems don’t necessarily agree, and you’re not confident you’re getting the full picture.
Your data doesn’t have to be perfect. Your CRM doesn’t have to be immaculate. You just need enough real business activity to investigate.
ENGAGEMENTS START AT
Every engagement is scoped around the business, its systems, and the complexity of the analysis.
A DIFFERENT STARTING POINT
NOT READY TO
GO THAT DEEP?
Meet the Funnel Analyzer.
Put your numbers to work and explore potential constraints across your revenue system with DarkSwell’s free Funnel Analyzer.
It’s a starting point for identifying questions worth investigating. The Revenue Deep Dive is where we work directly with your underlying business data to find the answers.